Driven with the zeal of patriotism and chants of #BoycottChina, this festive season Indian consumers across all quarters of market have refrained from buying China-made products.
Reports have revealed that 71 per cent of local consumers did not purchase goods that carried a ‘Made in China’ tag.
A social media platform conducted survey revealed that among 14,000 Indian consumers spread over 204 districts — only 29 per cent of consumers purchased one or more Chinese-made products. Of these, 11 per cent were unaware while purchasing them, while 16 per cent were informed buyers.
Having appealing variety and being cheaper alternatives, China-Made products have dominated Indian markets gaining traction since mid-2000s, from smartphones and electrical components to home décor items India markets have been China’s strong holds of profits until date when most of the Indians have vowed to India’s decision of banning China-made products and applications and vouching to promote ‘Make In India’ products.
Among consumers who purchased Chinese goods this Diwali, 75 per cent said they preferred China-made ones as they offered value-for-money and were superior in terms of quality and/or uniqueness, when compared to locally made goods.
According to the country’s leading industry body Confederation of All India Traders (CAIT), the estimated loss to Chinese manufacturers this Diwali could be as high as Rs 40,000 crore.
“We are all set to achieve our target of reducing imports from China to the tune of Rs 1 trillion by December, 2021,” said CAIT.
China-made goods have resonated with consumers and held roots in Indian markets due to it’s average quality coming in cheap prices whereas products of Indian manufactures are believed to be generally more expensive and wanting in quality, pushing consumers to opt for cheaper Chinese alternatives.
However, for products like mobile handsets, air purifiers, gadgets, and home appliances, consumers have reported China-made products to be equal or better in quality.
Even as India is managing to uproot China dominated products from its terrain and promoting small scale businesses and industries under its prevailing mainstream campaign ‘Make In India’ to facilitate investment, foster innovation, enhance skill development, India manufacturers now need to grab the opportunity and vacuum created by the Boycott China sentiments and be vigil in placing the right products in its markets perceiving the changing trends in a competitive global market.
– Marilyn Ravi, NMTV News