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Around 10,000 women actively participate in COLORS Mumbai Pinkathon making it a successful one

COLORS MumbaiPinkathon, an initiative to raise awareness about the importance of a healthy lifestyle for women and issues like breast cancer, successfully concluded its Fifth edition in Mumbai on Sunday, December 18, 2016 at MMRDA, BKC. 10,000 women across age groups and from different segments of society participated enthusiastically in the 3 km, 5 km, 10 km and 21 km categories. Flagging off the run was super-model, actor, fitness enthusiast, avid barefoot runner and Pinkathon founder Milind Soman along with Mr. Raj Nayak, CEO – COLORS who expressed their wholehearted support for the noble cause.

Medical Partner Apollo Hospital provided a Medical tag for every participant of the COLORS Mumbai Pinkathon 2016. This medical tag will facilitate a free Mammogram to all the participants above 44yrs of age and a free medical examination check-up for those who are under 44yrs from Apollo Hospital.

Some of the noteworthy participants in the run were a group of 70 visually impaired girls and 50 hearing impaired girls running the 3KM, 5km and 10km distances. Additionally, the run witnessed a squad of cancer survivors who participated in the 3km and 5km runs. Twenty babywearing mothers carrying babies just a few months old walked the 3km distance. The run had participants as young as 4months and as old as 84 years.

Adding further, Mr. Raj Nayak, CEO – COLORS said, “Women are the core of our belief system; not a single day goes by without their involvement in our daily decision-making. Today, as we celebrate their health and contribution to our lives, it is very encouraging for us to see more than 10,000 women stand in solidarity for this battle against breast cancer. Women are an integral part of our ethos at COLORS, and we are thrilled with this association with the COLORS Mumbai Pinkathon which allows us to, in our own little way, thank them for their contribution in making us what we are today.”

Reema Sanghavi, Managing Director, Maximus MICE & Media Solutions Pvt. Ltd and Co-founder Pinkathon said, “Pinkathon is close to my heart. I am passionate about this noble cause of health & fitness for all women. Maximus is proud to organize Pinkathon across cities in India and touching so many lives. It is our leading Intellectual Property. Pinkathon will be organized in 8 cities in India in 2017. I am simply overwhelmed with tremendous response in Mumbaiand this will certainly motivate us to do much more going forward.”

Bajaj Electricals pledged to plant 1000 trees to highlight the connection between healthy lifestyle and healthy environment.

Milind Soman, Founder Pinkathon said, “Mumbai Pinkathon is more than a Marathon. It is the seed of change. It is the beginning of a movement carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women. The first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empower-ment is not a gift of society; it is a gift you give yourself. ” Speaking to The Free Press Journal, Natasha Noel, yoga instructor said “The Pinkathon was an amazing experience. It was the first time I ran ten kilometres. I had a rough day training yesterday and wasn’t sure that I would be able to complete the run. However, the energy of all the participants was contagious and I was able to not only comp-lete the run but also have a great time.”


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