Bollywood superstar Aamir Khan, whose comments on perceived intolerance in the country had created a controversy, ceases to be the mascot for government’s ‘Incredible India’ campaign as the contract for it has expired. “Our contract was with the McCann Worldwide agency for ‘Atithi Devo Bhava’ campaign. The agency had hired Aamir for the job. Now the contract with the agency is over. Ministry has not hired Aamir. “It was the agency which has hired him. Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists,” Union Tourism Minister Mahesh Sharma said on Wednesday.
Asked specifically whether Aamir is still Tourism Ministry’s brand ambassador, the minister said, “Definitely not”. ‘Atithi Devo Bhava’ campaign, part of the Incredible India campaign was launched during the UPA regime. Earlier, the ministry issued a vague statement in response to certain news reports following government’s answer to a RTI query on the issue. “In response to certain news reports appearing in the media, about Aamir Khan, the Ministry of Tourism clarifies that there is no change in the stand of the ministry in this matter.