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Citi to now sponsor NBC Today Show

The sponsors of the NBC ‘Today’ Show Concert Series Toyota will no longer be seen in during the show. After a relationship of 12 years, there’s a new sponsor to take its place and this time it is Citigroup.

Along with the sponsor, one will also see some changes in the show with a redesigned stage as well as online tie ups.

The show ould be called Citi Concert Series and will take place outdoors at Rockefeller Plaza, if the weather permitted.

The multi year deal with City group With NBC Universal will see branding of the bank group at several spots.

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