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CONSUMER AWARENESS – THE NEED OF THE HOUR

centre-one-juice-3Consumerism is likely to dominate the Indian market in the next Millennium. With the aim creating awareness here is a list of things you can do to ensure that you get the right standards of goods and services for which you make a payment. The case of Mrs. Bhatia is an eye opener for all consumers. In the name of imported food and juices, sub standrd products are invading the market. Consumers should know that policies have been framed and the Consumer Protection Act, 1986, has introduced to provide them relief. A separate Department of Consumer Affairs was also created in the Central and State Governments to exclusively focus on ensuring the rights of consumers as enshrined in the constitution. The consumer has to be aware of his rights and play a key role. After all the dictum in democracy is, the citizens get a government they deserve. Similarly the consumers in society get a position in the market depending upon what they do or do not do. It is agreed on all hands that “consumer empowerment” in India has a long way to go. Consumers should know that this is the right time to act.

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