With over 800 million voters, the Indian election is the biggest voting event in the world. Unarguably bigger than the World Cup or Super Bowl events. Small wonders that social media giants find it an ideal event to increase their revenue and user base via media consumption. The Election Commission (EC) is now planning to treat social media platforms like Twitter, Facebook and WhatsApp among other, potential carriers of fake news that can influence polls, at par with the traditional media. A change in the nomenclature may bring these platforms in the ambit of paid news.