Facebook is a place where people come together to connect with their communities and support each another in meaningful ways. Facebook India and Priyanka Chopra’s #SocialForGood Live-Athon gave people another way to support causes they care about. The Facebook Live-Athon shone a light on the remarkable work being done online and how these communities came together to collaborate to raise awareness towards different causes from Mental Health Awareness to Women Entrepreneurship.
By the end of four hours, #SocialForGood Live-Athon had garnered over three million views and over 15,244 donations (which is more than a donation per second!) from over 57 cities across the globe.
Speaking about the Live-Athon, Priyanka Chopra said, “It was an amazing day and I am overwhelmed by the support we have received not just from our panelists and performers but also from all those who tuned in to the Live-Athon. The conversations were insightful and impactful and what made the day a success was the number of donations received for each of these important causes. It showed that we care and that we can use #SocialForGood. Thank you to the team at Facebook and all the change makers who gave their time to us today and who made this initiative possible.”
“It is only apt that on #GivingTuesday, a global day of giving fuelled by the power of social media and community, our initiative was able to harness the power of individuals to work towards a better tomorrow for us all. Let’s pledge to do our bit and work relentlessly towards building a stronger, safer and a more supportive world,” Priyanka added.
#SocialForGood Live-Athon has partnered with four organizations who work towards causes like mental well-being and women entrepreneurship in rural cities. Donations will be live until next Tuesday, December 4th.