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Health is wealth, commits a bank to customers in UAE

Emirates NBD, a bank in the UAE has launched a new campaign which promotes health is wealth. With the campaign it has launched a new savings account that calculates interest rates based on customers’ physical activity—the more steps they make daily, the more money they earn.
Emirates NBD’s Fitness Account is a mobile-based financial scheme that allows savers to earn up to 2 per cent annual interest on their deposits.