The India-New Zealand One-Day International (ODI) series was the highest-rated bilateral ODI cricket series in the last three years, principal broadcasters Star Sports said today.
The ODI series against the Kiwis delivered 7,397 (‘000) average impressions on the network, surpassing last year’s India-South Africa series which secured 6,153 (‘000) average impressions.
The average impressions are measured in units of thousands — ‘000. To complement its scale, the broadcast was bolstered by new look graphics and the best of experts on the commentary panel, cutting across demographic boundaries and capturing the imagination of a diverse fan base.
“The India-NZ ODI series setting a new record benchmark as the highest-rated bilateral ODI series in the last three years further affirms that nothing is adored like quality cricket in this country,” Star Sports CEO Nitin Kukreja said in a statement.
“With a packed home season of cricket coming up with world class opponents like England and Australia visiting India, Star Sports network is committed to delight cricket fans across India with the most comprehensive coverage of this sport,” he added.