Diet Pepsi, the premium chic and cool diet beverage from the house of Pepsico announced the launch of its ultra cool and sleek Diet Pepsi Slim Can and created a high Voltage consumer launch with its brand ambassador John Abraham. For all the health conscious people, diet Pepsi launched its slim can which has less than one calorie. The slim can was unveiled in a first ever consumer launch set up through a mass work-out session at a city mall. The theme of the launch was “Go Play” saw a large turnout of people who sweat it out as the music and aerobics troupe steered the audience. The calorie meter kept ticking away and every calorie burnt, the equilant amount was given to CONSERVE, an NGO creating environment awareness amongst the youth. The event saw a large gathering of college students wearing T shirst with John Abraham’s picture on it and working out with the aerobic troupe on the stage. Speaking to us, after the event, John Abraham said that he felt great interacting with the crowd and also that he remembered his college days. With cameraperson Roshan Hate, Pranesh Kumar Roy for NMTV News.
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