American thriller drama series “Mad Dogs” is all set to premiere in India simultaneously with its US debut.
Colors Infinity will be premiering 10 back-to-back premiere episodes of “Mad Dogs” the same time as Amazon Prime premieres the episodes in USA.
The Live Binge premiere of “Mad Dogs” is slated for January 23.
The new concept of Live Binge will help bring international content to India on real-time basis; thereby eliminating the need for illegally downloading the series from the internet.
“With the introduction of live binging through ‘Mad Dogs’ in India, we move several steps closer to align our premieres with real time international airing on television. We are excited to air the first ever television live binge in the country,” Ferzad Palia, EVP Viacom18 and Head of English and Youth entertainment, said in a statement.