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NMMC Chief Dr Ramaswamy breaks Billboard Mafia ring by rejecting Ronak Advertising’s proposal

#RonakAdvertising #AdvertisingMafiaHauntsNMMCTreasury #DrRamaswamy #ProActiveIn&Out

The NMMT Committee ruled by NCP rejected a proposal of constructing 250 bus sheds on BOT and giving the advertising rights of these for a period of 15 years for the same to M/s Proactive In & Out Advertising, an advertising agency based out of Vile Parle, Mumbai. The administration projected a revenue of Rs. 41.55 Crores from the advertising agency through the proposal, however the NMMT Committee rejected the proposal.

NMMC ADMINISTRATION’S PROPOSAL CHALLENGES ADVERTISING MAFIA IN NMMC
When the tender was floated, NMMT received four contractor’s bid. Two were termed invalid while the accepted bids were of Vashi’s M/s Ronak Advertising & Ronak Media Services and Mumbai based M/s Proactive In & Out Advertising. M/s Ronak Advertising & Ronak Media Services proposed to give an income of Rs. 40.78 Crores in 15 years while M/s Proactive In & Out Advertising proposed an income of Rs. 41.55 Crores in 15 years. The administration thus proposed to the NMMT Committee to approve the bid of M/s Proactive In & Out Advertising with majority. This then became the first time that an agency in Mumbai broke the advertising mafia ring in NMMT and NMMC.

NCP JUSTIFIES THEIR STAND TO REJECT PROPOSAL
It’s not rocket science that the NCP that has always supported Ronak Advertising rejected the proposal of M/s Proactive In & Out Advertising. However, the NCP says that they rejected the proposal as tender bids were invited for a period of 10 years, however the proposal has been awarded for a period of 15 years. BYTE RAJU SHINDE, NCP, NMMT COMMITTEE MEMBER
He explained that the NMMC administration has kept the clause that the proposal is being awarded for 10 years, and if the NMMC is satisfied with M/s Proactive In & Out Advertising’s work, then it will be extended for another 5 years, then how is the work being awarded to the agency in the proposal for 15 years directly. He added that the NMMC administration has kept technical glitches in the proposal.

SHIV SENA SAYS PROPOSAL REJECTED AS CONTRACT WAS NOT AWARDED TO RONAK ADVERTISING
The Shiv Sena members of NMMT Committee however say that the only reason why NCP rejected the reason was because it was not awarded to their preferred advertising agency Ronak Advertising.

NMMC ADMINISTRATION MOVES UD DEPT TO GET APPROVAL FOR M/s PROACTIVE IN & OUT
NMMC Commissioner Dr. Ramaswamy N however said that without giving any strong reason, the NCP members of NMMT committee rejected the proposal hence they have sent it to the government urban development dept. He termed that it was wrong to reject the proposal that gives increased revenue to NMMT.

NMMC COMMISSIONER DARES TO BECOME FIRST TO BREAK “RING” IN ADVERTISING TENDERS
Ronak Advertising is part of the ring in NMMC that has been winning NMMC advertising contracts for decades. The ring is so influential and powerful that outside it no advertising agency wins any contract. This is the first time ever that a Commissioner has challenged this ring and rejected a proposal of Ronak Ad. Now it remains to be seen in this face off between Ronak Advertising and Commissioner Dr Ramaswamy N who has their way. It’s to be noted that the Commissioner Dr Ramaswamy’s proposal is in interest of tax paying citizens of Navi Mumbai.

With bureau inputs, Zeba Warsia for NMTV News.

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NMTV was launched in the year 1999, and is Maharashtra only accredited 24-hour, 7-day-a-week local cable news station of Navi Mumbai airing news bulletins and programs in English, Hindi and Marathi. NMTV represents the state-of-the-art in local television news coverage, delivering on a commitment of responsible and community-oriented journalism on an around-the-clock basis.

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