Indian Prime Minister Narendra Modi is one of the most popular world leader on Facebook, according to a study by PR firm Burson-Marsteller. He has more than 31 million fans on his personal Narendra Modi page and 10.1 million fans on his official PMO India page, which is ranks third.
US President Barack Obama is the most popular world leader on Facebook with 46 million likes on his Barack Obama campaign page.
According to the study, PM Modi took a lead over President Obama in terms of the number of interactions (the total number of post likes, comments and shares), with more than 200 million interactions in his Facebook ‘community’ in 2015, more than five times as many as Obama. However, Obama’s posts, while attracting far fewer likes than Modi, are nevertheless shared more frequently.
The study also crowned Argentina’s new President, Mauricio Macri, as the the most engaging world leader and called him the ‘undisputed Facebook president.’
Almost 90% of all governments have an official Facebook presence, and 87 heads of state, 82 heads of government and 51 foreign ministers maintain personal pages on the platform, reveals the study.
The study also said that the governments of only 24 countries have yet to establish a presence on Facebook, including China, where the social network is banned and Switzerland, where the former president briefly set up a personal page in 2013 before deactivating it four months later.
Several Indian leaders including President Pranab Mukherjee, foreign minister Sushma Swaraj dominate the rankings in the Asia Pacific region.