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Rap megastar Jay Z to bring anti-poverty anthem to Mumbai

The Global Citizen India, an initiative of social action platform Global Citizen and the Global Education & Leadership Foundation, is aiming to pitchfork India towards achieving global goals to end extreme poverty and bring about sustainable development.

Global Citizen Festival India, Global Citizen India’s initiative, will be launched in Mumbai on November 19 at Bandra-Kurla Complex (BKC) — between 5pm and 11 pm-featuring Grammy Award-winning British rock band Coldplay, American rapper Jay Z and a battery of Bollywood stars and artistes, including Amitabh Bachchan, Shah Rukh Khan, Aamir Khan, Ranveer Singh, Katrina Kaif, A R Rahman, Farhan Akhtar, Shraddha Kapoor, Arjun Kapoor, Arijit Singh, Dia Mirza, Shankar Ehsaan Loy and Monali Thakur. Since its formation in 1997, the band Coldplay has become a major draw with hugely popular albums such as Viva la Vida or Death and All His Friends, A Rush of Blood to the Head and A Head Full of Dreams.

As the event — which is only the first in a campaign that will spread across the country — features a list of illustrious individuals and groups, the demand to be part of the memorable show will predictably be high. “The aim is to mobilize support to end poverty and go for sustainable development. The initiative will focus on creating impact in three key areas: quality education, gender equality, and clean water and sanitation,” said Sabbas Joseph, founder-director, Wizcraft International Entertainment, event producer and partner.

Joseph added that 80% of the tickets to the event are free and can be earned through rewards, while the remaining go on sale from September 15.

The 15-year campaign by Global Citizen India aims to mobilise India for social change to eradicate extreme poverty by 2030. In 2014, Prime Minister Narendra Modi participated in the Global Citizen Festival in New York.

Flagging off the India campaign on September 12, chief minister Devendra Fadnavis emphasised the importance of involving youth for activities aimed at social change such as ending poverty.

“The power of a digital India is unmatched. Connected individuals can amplify their collective voice and express their views on critical issues that people across the country face,” said Fadnavis.

Maharashtra is the host partner of the inaugural Global Citizen Festival India. “The years I spent living and working in India as a teenager, were a key catalyst of my passion for challenging the status quo of poverty alleviation. So bringing the Global Citizen movement to India is a moment many years in the making. Global Citizen India will engage young people to drive behavioural change at scale through their individual actions, impact policy through commitments by governments, and amplify India’s voice to the world in its commitment to achieving the Global Goals for Sustainable Development,” said Hugh Evans, CEO, Global Citizen.

Poonam Mahajan, MP, said, “As a Mumbaikar, I am pleased to welcome Global Citizen to Mumbai, the home of entertainment and popular culture. The confluence of popular culture, ethical leadership and public policy will add more power to the voice of young India.”

Since its inception in New York in 2012, the Global Citizen initiative has mobilised support from millions of people through social media. The voices of citizens are expected to influence world leaders and decision-makers to commit resources and help solve some of our biggest challenges.



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