Bollywood superstar Salman Khan plans to launch his own smartphones brand BeingSmart, according to The Economic Times. This comes years after the Dabangg Khan of film industry has successfully started and run his humanitarian works through Being Human NGO and retail chain.
“Salman is currently building an operational management team to be headed by a professional with leadership stints at Samsung and Micromax,” ET quotes two top industry executives as saying.
According to the report, Khan has already registered BeingSmart trademark that has entry-to-middle level smartphone users in its crosshairs. He has also selected Chinese plant that will manufacture and provide BeingSmart handsets.
The news report cited a source as saying that BeingSmart brand would be pitted against the likes of Oppo, Xiaomi and Vivo, big Chinese handset makers. “Like profits from Being Human apparel brand, proceeds from sale of BeingSmart handsets would go towards charity works,” the source said.
This is not Khan’s first business venture. His Being Human not-for-profit entity has a tie-up with Mandhana Retail that gives a 5 per cent royalty to the charity firm. Being Human sells its wares through Mandhana Retail’s outlets across country.