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Sharjah Chamber of Commerce and Industry launches ShjSEEN


The Sharjah Chamber of Commerce and Industry (SCCI) officially launched shjSEEN, a new national wide campaign aimed at strengthening the culture of quality, organizational excellence and innovation in Sharjah.

More than 250 delegates including VIPs, Sheikhs, Ministers and community leaders from across the demographic and regional spectrum joined the Sharjah Chamber of Commerce at the historical Al Mahatta Museum, to launch shjSEEN.

H.E. Sara Al Madani, Sharjah Chamber of Commerce and Industry Board Member and member of the shjSEEN Board of Trustees said “the event marked the start of a landmark national campaign which invites UAE residents to connect with Sharjah’s government initiatives”.

“I am very excited about shjSEEN, its endless possibilities and I am looking forward to working with community business leaders, to shape the future of this city from the cultural lifestyle and business perspective. shjSEEN is the platform for UAE residents to connect with community leaders to release their passion through action in business and economic participation,” commented H.E Al Madani. “We hope that by drawing on global best practices, shjSEEN will boost further business success and create more jobs for now and future generations.”

The shjSEEN brand identity serves to strengthen the position of Sharjah as an aspirational place to live, work and invest through three core pillars Activate, Incubate and Award. The shjSEEN Activate program organizes bespoke inbound and outbound roadshow excursions to promote Sharjah’s business, cultural and lifestyle opportunities. shjSEEN is set to bring events to the Emirate’s calendar throughout the year every year for many years, these will include commercial, culture and lifestyle events that will bring attention to Sharjah as a business and lifestyle destination.

The shjSEEN Incubate program will also provide ongoing assistance to startups throughout their first year of operation and the shjSEEN Award is an annual awards program that recognizes outstanding business achievements.


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