Aggressive retail push from handset manufacturers and new smartphone launches helped the UAE market witness a 41.67 per cent growth in the third quarter.
“The shipments were better than expected and unusually high. Usually, the third quarter of the year is a slow quarter,” said Nabila Popal, research manager for mobile handsets at International Data Corporation (IDC).
Smartphone shipments registering a market share of 76.47 per cent.
In the fourth quarter, the smartphone segment is expected to have 78 per cent market share of the total sales.
Samsung held a market share of 37 per cent in the quarter in the smartphone segment, followed by Apple with 12 per cent and Lenovo with 10 per cent.
With many unbranded phones launching smartphones at one-third of the premium phone prices, these brands have altogether captured six per cent of the market share.
Yes, these low-cost manufactured phones are slowly eating into branded vendors’ market share, Popal said, although most of these brands were launched recently, and some are growing fast. But more than stealing market share, they are capturing more of the real growth in the smartphone market than the big brands are able to.