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UAE’s Road Safety – 3 wishes for 2016


Coinciding with RoadSafetyUAE’s 2nd anniversary on January 1st, Thomas Edelmann, Founder and Managing Director announced his 3 wishes for UAE’s road safety for 2016.

“From various data points we collected in the last 2 years since we launched our road safety platform, we want to single out three behavioural changes which would dramatically improve UAE’s road safety and the human toll we pay. We want to focus on ‘Time Management’, ‘Road Etiquette & Politeness’ and ‘Fasten Seat Belts’”, Edelmann states.

Poor time management of UAE’s motorists often leads to ‘running late’, whereby lost time is tried to be regained while driving. This can lead to misbehaviour in the form of speeding, jumping queues and red lights, lane swerving, tailgating and bullying other traffic participants. Edelmann explains: “A 2015 YouGov survey revealed, that 67% of UAE motorists claim ‘running late’ as being the root cause for their speeding. Hence, we have to call on motorists to start applying proper time management, for example by starting every road trip 10 minutes early. This would reduce the stress levels and the safety for the motorist, but also the safety of their passengers and those of surrounding fellow road traffic participants.”



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