Republican White House frontrunner Donald Trump said Tuesday he will start spending millions of dollars in hard-hitting campaign advertising in the run-up to the first votes in the 2016 presidential race.
Trump, a billionaire real estate tycoon who is self-funding his campaign, has spent virtually no money in political television ads. But that is changing.
“I’ll be spending a minimum of USD 2 million a week, and perhaps substantially more than that,” he told reporters on his campaign plane.
Trump has been leading nationally in all polls for months, and his bombastic and provocative style has allowed him to dominate the media spotlight, without spending any of the USD 35 million he said he had expected to use on ads by January 1.
“I’m proud of the fact I can spend the least,” he said.
But “honestly, I don’t want to take any chances.”
Iowa votes first in the nation in the nomination race, with its caucuses on February 1. New Hampshire votes eight days later, followed by South Carolina and then Nevada.